Getting the most out of video on social media

byLalita Taylor
Feb 15, 2012 in Journalism Basics

Video is an ideal way of increasing Facebook "likes" and the iPhone is a handy tool for the job. It enables you to record, download, edit and post simple yet effective video pieces directly to your Facebook page.

Here are some tips to help you achieve the best results.

  • Choose your location carefully

This is dictated by the story you want to tell. The main tip is to keep the location relevant to the subject.

If you're developing a behind the scenes piece you can film the story behind the story, for example the setting up of the main television event. This could be the rehearsal/run through on the studio set during down-time.

If the piece is looking ahead to an event with your reporter you could shoot it in the video edit suite. If it is about a new singing talent you could consider filming in their dressing room as they go through a final practice.

By filming behind the scenes in a relevant location you will create a sense of intimacy which adds value to the main piece and will make those following you on your Facebook page feel included in the production process and feel closer to the program.

  • Think picture

Shot composition is critical. Special attention needs to be given to framing. Always remember the rule of thirds, depth, posture and background.

The rule of thirds is a tried and tested photographic technique which places your subject in the area of the screen to which the eye is naturally drawn.

Backgrounds need special attention because you don't want anything which will distract attention from your main subject and what they are saying.

When shooting for your Facebook page consider asking your subject to look straight into the camera. This reinforces the intimacy of the page and creates a stronger connection with the audience.

  • Checking for the right sound

Make sure you are in control of any background noise. If you have too much it could drown out your subject and lower your viewer experience. If you have too little the final product could be lacking in atmosphere.

The iPhone is good for recording sound a few feet away from your subject. This means you don't need to have a special microphone. But the greater the ambient sound the closer you need to be to your subject.

  • Getting the best lighting

Natural light is best. If you are shooting indoors and during the day you can get away without adding light. If you are filming where there is not much light try to position your subject near an artificial light source.

Be aware of the effect this can create. If the resulting film is too moody it may not best reflect the feel of your program page.

  • A steady hand

After you've selected the video record mode, and you are happy with the points set out above, press record.

Try to keep a steady posture. Pressing your arms into the side of your body may help steady your iPhone, which in turn may help steady your shot. It doesn't have to be production perfect, but you will want to avoid distracting movement.

To read the full article, click here.

This article first appeared on the site of IJNet’s partner, Media Helping Media (MHM), a training information site that provides free media resources for journalists working in transition states, post-conflict countries and areas where freedom of expression and media freedom is under threat. The complete article is translated in full into IJNet’s six other languages with permission from Media Helping Media.