Anyone interested in audience growth and engagement methods can enroll in this four-week course.
The Knight Center for Journalism in the Americas is hosting the Big Online Course (BOC) "Knowing your audience: strategies for increasing the reach and engagement of your journalism," July 15 to Aug. 11.
The course is divided into four modules covering: what is an audience map?; who do I hope to reach/serve?; how will I reach/serve my audience?; and measuring your success.
The instructor is Amanda Zamora, who leads The Texas Tribune’s audience growth and engagement efforts.
The course is accessible to anyone with an internet connection.
Registration is ongoing and costs US$95.