Course covers how to measure and monetize news audience [Brazil]

Posted on 11 févr 2020 dans Digital Journalism

Communication professionals can apply for a partial scholarship for this short course.

Insper offers the course "Digital journalism: how to measure and monetize your audience" on April 16 and 17 in São Paulo.

Participants will learn to define the correct metrics for each business model; find the appropriate audience and have a constructive relationship with the audience; use the appropriate metrics, qualitative and quantitative to measure the impact of their work; and learn about the latest technologies and present alternative tools to measure their desired impact.

The instructor is Pedro Burgos, coordinator of the Advanced Program in Communication and Journalism at Insper and former ICFJ Knight Fellow.

Those interested in applying for a partial scholarship must apply by March 22.