Live-blogging for breaking news, deciphering the role of the social media editor, advertising for local news and more are found in this week's Digital Media Mash Up, produced by the Center for International Media Assistance.
Here are IJNet's picks from this week's stories:
Reddit embraces its role as a journalistic entity with new live-reporting feature
Reddit is beta testing a new feature that allows users to create and update live blogs about breaking news events such as the recent uprising in Ukraine or the war in Syria — a move that could be a valuable addition to the cause of “open-source journalism.” (Gigaom, 2/25)
Beyond tweeting: Demystifying the social media editor
Digiday spoke to several social media editors at both established and up-and-coming publishers to learn what they think outsiders misunderstand about the role of a social media editor. (Digiday, 2/27)
Local newspapers and TV stations are building their own private ad exchange with Google
After a reboot and the rise of programmatic ad buying, the Local Media Consortium is hoping that news outlets can have more market leverage negotiating as a group than as individuals. (Nieman Lab, 2/24)
BBC social media tips for effective Twitter sharing
The BBC's Mark Frankel shares tips for making news content more engaging after the corporation topped a list of the most-shared media content by UK Twitter users. (Journalism.co.uk, 2/27)
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Image CC-licensed on Flickr via devin.berg.
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