Gannett shakes up its media holdings, BuzzFeed gets a new president, political satirist John Oliver speaks against native advertising and more are found in this week's Digital Media Mash Up, produced by the Center for International Media Assistance.
Here are IJNet's picks from this week's stories:
Gannett, owner of USA Today, to split its print and broadcast businesses
The splintering of print and television companies in the media industry continued unabated on Tuesday when the Gannett Company announced that it would spin off its newspaper division, which includes USA Today, into a separate company next year. (New York Times, 8/5)
Digital media veteran Greg Coleman jumps from Criteo to BuzzFeed president
BuzzFeed Inc. has brought on digital advertising veteran Greg Coleman as the company’s new president. Coleman replaces Jon Steinberg, who left BuzzFeed a few months ago to become Mail Online North America’s CEO. (Wall Street Journal, 8/5)
John Oliver goes off on native advertising
In June, The New York Times published what many considered the “Snow Fall” of native ads. The post, sponsored by Netflix to promote the second season of Orange is the New Black, was an in-depth examination of the need to reform women’s prisons. The story reverberated around Twitter and Facebook, and it was widely praised as potentially being the future of branded content. (Nieman Lab, 8/4)
CIMA offers the Mash Up free via email. Sign up here.
Image CC-licensed on Flickr via Jon S.
Lee más artículos de
