James Breiner

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Knight International Journalism Fellow James Breiner created Latin America's first digital journalism center at the University of Guadalajara. For two years, James was the director of the master's program in Global Business Journalism at Tsinghua University in Beijing. James now writes for his blog, News Entrepreneurs, and is a visiting professor of communication and digital art at Tecnológico de Monterrey in Mexico

Latest Stories

Measuring the analytics that really matter for journalists

Forget unique visitors and page views. Focus on measuring engagement and loyalty to get a real idea of how your audience feels about your content.

James Breiner | December 23, 2013

A coaching method for solving problems in the newsroom

Advice for media managers

James Breiner | December 23, 2013

Tips for working in a small news media organization

The smaller a newsroom is, the more difficult it can be to manage. Here are a few strategies for helping your team thrive.

James Breiner | December 16, 2013

Journalists can use social media to build identities outside major media outlets

Recently hired away from The New York Times to host CNN's Reliable Sources, Brian Stelter shows that personal brands can rival media brands.

James Breiner | November 29, 2013

Journalists must use social media to promote their work

Journalists are realizing that it is becoming a job requirement for them to market their work. They have to pull the audience in, not just push the content out.

James Breiner | November 11, 2013

To know your audience, you have to speak their language

To tap into the subtle differences in ethnic groups, journalists must understand their audience's aspirations, passions, fears, culture and language.

James Breiner | October 29, 2013

News entrepreneur Olga Lucía Lozano: "To try means to fail. To fail means to learn."

The creative editor of Colombian investigative reporting site La Silla Vacía shared advice for journalists who dream of launching a startup.

James Breiner | October 15, 2013

Esther Vargas: 'Journalists need to educate themselves to stay relevant'

The founder and director of Clases de Periodismo, a virtual journalism school for Latin America, talks about how she created the website and the skills journalists need to succeed in the digital age.

James Breiner | September 19, 2013