Looking for an obscure source for a story? Trying to find some information on your beat?
You might consider tapping the wisdom of the crowd. "Crowdsourcing" refers to relying on the wisdom of a crowd to help answer a question or learn more about a particular topic. Typically, a user of a social network will "crowdsource" a subject by asking all of his/her friends and then responding to replies.
Quora is a new crowdsourcing site that harnesses the people in your social networks as well as others. You ask questions to the group and members answer. But the neat thing about Quora is that all of the questions and answers are then put into categories and archived, so that the conversations become a body of content that can later be researched and reused.
We've been using Quora lots lately, and the results are impressive. It's free to register, so give it a whirl and let me know what you think!
Amy Webb is a digital media consultant and the CEO of Webbmedia Group, LLC. She has also launched Knowledgewebb, a new website for multimedia training. You can follow Amy on Twitter. Webbmedia Group is a vendor-neutral company. Any opinions expressed about products or services are formed after testing, research and interviews. Neither Amy Webb nor Webbmedia Group or its employees receives any financial or other benefits from vendors.