Twitter adds a video feature, Snapchat introduces an easy way for media companies to share information on its service and more in this week's Digital Media Mash Up, produced by the Center for International Media Assistance.
Twitter adds video, group messaging features
Twitter on Tuesday introduced a feature that lets you record up to 30 seconds of video to share on its micro-blogging site. You can shoot, edit and share video from within the app. The feature complements Twitter's Vine video app, which lets users make looping six-second clips to share. (The Washington Post, 1/27)
Snapchat launches discover
Snapchat now has a Discover feature, which will let you see content from brands like ESPN, CNN, Vice and Warner Music. (Tech Crunch, 1/27)
Facebook rolls out a tool for testing ads with control groups
The social networking giant unveiled a new online tool that will allow advertisers across the globe to test the effectiveness of the ads they post to Facebook. The tool offers what Facebook calls “conversion lift” testing, and in essence, it’s a means of tracking the behavior of Facebook users—both online and off—after they’re exposed to particular ads. Facebook provides the data needed to track behavior online, while advertisers provide the in-store data needed to identify offline purchases. (Wired, 1/27)
Websites plan 'Internet countdown' to defend net nuetrality
The organization behind a widespread online protest last fall over net neutrality is trying to stage another one as the Federal Communications Commission vote on new net neutrality rules draws near. (Time, 1/27)
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Main image CC-licensed by Flickr via Esther Vargas.