UNICEF and Internews, supported by the Government of Japan, produced this trainer's manual on how to conduct training courses on avian influenza reporting.
From the report:
"It is important to recognize that responsible health journalism can play a significant role in informing the public of the risks of avian influenza (AI), and how to prevent human infection. Accurate and focused media coverage could also potentially limit the impact of pandemic influenza.
Reporters and editors on the AI beat are in a position to craft stories that are either sensationalist and incite panic or that inspire reasoned action and preparations. The media have a responsibility to report accurately to communities which have a legitimate concern to know whether they are at risk from bird flu and how they should respond to an outbreak. Journalists also need to be able to distinguish between the very different risks and issues on avian influenza as distinct from pandemic influenza."