The New York Times just sent a shout out over Twitter announcing it has reached four million followers.
With this new record, the Times now has over twice as many readers on the microblogging service than its most popular print edition, the Sunday paper.
Circulation is up for print paper too, to 1.6 million copies. Growth is slow for the paper, however, up just 0.2 percent for the first time in five years.
The Times is the top-selling Sunday paper in the U.S., followed by the Houston Chronicle and the Los Angeles Times. It massively outruns those two outlets on Twitter, they have 27,947 followers and 186,423 followers, respectively.
Skeptics of social media take note.
Hat tip: Gabriel Sama