How to attract a large audience to a niche topic

by IJNet
Oct 30, 2018 in Specialized Topics

A BBC journalist shares tips for covering niche topics, an Ebola information service on WhatsApp and more are found in this week's Digital Media Mash Up, produced by the Center for International Media Assistance.

Advice from the BBC for covering niche subjects

Niche topics can be a challenge for traditional broadcast and publishing models. If the audience for a niche subject is, by definition, relatively small, how can you attract enough attention to a project to justify the time and resources needed to produce it? (, 10/16)

Media censorship in Turkey: less visible but more effective?

As recently as 2013, Turkey ranked as the world’s top jailer of journalists, ahead of even Iran and China. (Financial Times, 10/9)

BBC launches WhatsApp Ebola service

The BBC has launched an Ebola public health information service on WhatsApp, aimed at users of the service in West Africa. The service will provide audio, text message alerts and images to help people get the latest public health information to combat the spread of Ebola in the region. (BBC, 10/16)

CIMA offers the Mash Up free via email. Sign up here.

Image CC-licensed on Flickr via Tall Chris.