How an algorithm can decide what news you read online

byRachel Wise
Jun 02 in Miscellaneous

The Swedish newspaper Svenska Dagbladet developed an algorithm guided partially by editors and partially by reader preferences that delivers a personalized home page for each website visitor. Editor-in-chief Fredric Karén credits the technology with a significant boost in online traffic and digital subscriptions.

Reporting by Lily Oppenheimer, Rachel Wise and Jessica King.

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Main image CC-licensed by Flickr via Japanexperterna.se