Al Jazeera's AJ+ targets millennials through "engagement, platform and editorial"

by IJNet
Oct 30, 2018 in Journalism Basics

Al Jazeera launches a new app, serious reporting thrives on the Internet and more are found in this week's Digital Media Mash Up, produced by the Center for International Media Assistance.

Here are IJNet's picks from this week's stories:

How Al Jazeera's AJ+ aims to engage millennials

Al Jazeera has launched AJ+, a global news platform aimed at engaging viewers between 18 and 34 years old. Following in-depth research into how the millennial generation consumes news, the new platform will focus on "engagement, platform and editorial," explained Riyaad Minty, lead of engagement at AJ+. (, 9/15)

Serious reporting thriving on the Internet, despite predictions

For a while there, it looked like the bad guys were going to win, the ones who practiced the dark arts of aggregation, who search-engine-optimized headlines as if splicing genes, who turned human catastrophes into GIFs, who inundated the Internet with cat memes and Joe Biden-Duck Dynasty mashups and 36 maps that explain the whole bloody arc of human history and also tell you where to buy your doughnuts. (Newsweek, 9/15)

AT&T’s fascinating third-way proposal on net neutrality

Imagine an Internet with fast lanes that you - not your cable company - controlled. That's what AT&T is proposing to the Federal Communications Commission in an attempt to bridge the gap between regulation-wary industry groups and net neutrality advocates who want strong government protections for the open Internet. (Washington Post, 9/15)

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Image CC-licensed on Flickr via Sean MacEntee.