News organizations of any size whose projects focus on encouraging a more sustainable news ecosystem can apply for funding.
The Google News Initiative organizes the GNI Innovation Challenge in North America, which will support projects that drive digital innovation and develop new business models, generating revenue and/or increasing audience engagement for local journalism.
Google will fund selected projects up to US$300,000 and will finance up to 70% of the total project cost.
All innovative ideas are welcome, and projects can be experimental but must have well-defined goals and measurable impact. Special consideration will be given to collaborative projects involving multiple news organizations.
Successful projects will also need to be delivered within one year.
The deadline is Aug. 12.