News organizations affiliated with the National Newspapers Association (ANJ) can apply for this lab.
In coordination with ANJ, the Google News Initiative is running a virtual training on audience development for news organizations.
Sessions will focus on topics such as audience funnel development across channels, agile methodologies, and strategic goal setting. Participants will also have individual mentoring sessions.
Fifteen organizations will be selected. Sessions will start in June.
The application deadline is May 1.