Google Analytics

Google Analytics

Essential tools for measuring audience metrics and engagement

Want to more effectively measure your audience engagement? Engagement experts recently shared some of the best tools and techniques during an IJNet live chat.

Sam Berkhead | November 02, 2016

Finding the metrics worth measuring in Google Analytics

Pageviews, unique visitors and demographics are the Google Analytics basics, but there are less commonly tracked metrics journalists can use to find meaning behind the numbers.

Margaret Looney | April 11, 2013