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Why reader engagement and loyalty matter more than clicks

For digital-only news media to survive, it will be increasingly necessary to cultivate relationships with readers, writes former ICFJ Knight Fellow James Breiner.

James Breiner | December 30, 2016

Essential tools for measuring audience metrics and engagement

Want to more effectively measure your audience engagement? Engagement experts recently shared some of the best tools and techniques during an IJNet live chat.

Sam Berkhead | November 02, 2016

Media Impact Project's Dana Chinn: 'Add audience analytics to what is essential to journalism'

The director of the University of Southern California's Media Impact Project encourages journalists to spend 15 minutes a day taking an audience-first approach to data.

Ashley Nguyen | October 01, 2015