Want to more effectively measure your audience engagement? Engagement experts recently shared some of the best tools and techniques during an IJNet live chat.
As studies reveal that measuring news analytics by users or pageviews might not be as effective as previously thought, the importance of a loyal readership has become even more defined.
The director of the University of Southern California's Media Impact Project encourages journalists to spend 15 minutes a day taking an audience-first approach to data.
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