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audience analytics

audience analytics

Essential tools for measuring audience metrics and engagement

Want to more effectively measure your audience engagement? Engagement experts recently shared some of the best tools and techniques during an IJNet live chat.

Sam Berkhead | November 02, 2016

Why loyalty and trust are today's key media metrics

As studies reveal that measuring news analytics by users or pageviews might not be as effective as previously thought, the importance of a loyal readership has become even more defined.

James Breiner | September 08, 2016

Media Impact Project's Dana Chinn: 'Add audience analytics to what is essential to journalism'

The director of the University of Southern California's Media Impact Project encourages journalists to spend 15 minutes a day taking an audience-first approach to data.

Ashley Nguyen | October 01, 2015