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engagement

How journalists can better approach victims of disaster

In the wake of two major hurricanes in the U.S., hundreds of journalists are on the ground seeking interviews with the victims. How can they approach these victims sensitively and humanely?

Lori Shontz | September 11, 2017

Free tool helps newsrooms curate, manage effective newsletters

How journalists and newsrooms can use Opt In to build an email newsletter from scratch — or refine and revamp an existing one.

Em Okrepkie | June 29, 2017

Email newsletters help boost news media's bottom line

For news publishers, sending out an email bulletin to readers can be a great way to engage readers and boost revenues. Former ICFJ Knight Fellow James Breiner explains how.

James Breiner | June 08, 2017

How UP Nairobi brings fresh coverage of local culture to Kenya's 'beacon' city

For seven years, UP Nairobi has brought coverage of local culture and news to the rising middle class of Kenya's capital city with a combination of in-depth coverage and short, clever content.

Les Neuhaus | May 26, 2016

St. Louis Public Radio's Kelsey Proud offers tips for engaging niche audiences

During a recent NPR editorial training webinar, engagement editor Kelsey Proud outlined seven questions all journalists should ask themselves to involve their target audience.

Sam Berkhead | September 16, 2015