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media impact

media impact

Essential tools for measuring audience metrics and engagement

Want to more effectively measure your audience engagement? Engagement experts recently shared some of the best tools and techniques during an IJNet live chat.

Sam Berkhead | November 02, 2016

Five ways journalists can engage their audiences in storytelling

There's more to audience engagement than counting the number of retweets or monitoring a comments section. Here's a few ideas for how journalists can better involve their audience in storytelling. 

Clothilde Goujard | July 25, 2016

Three tools for measuring media impact

While researching the public's interest in the Ukraine crisis using Twitter, Gabriel discovered the limitations of Topsy, NodeXL and Easel.ly.

Gabriel Guzman | May 14, 2015