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audience engagement

audience engagement

Adaptation, A/B testing and analytics: How BuzzFeed optimizes the news for its audience

Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.

Shan Wang, Nieman Lab | September 19, 2017

The Listening Post Collective to lead local newsrooms into a new form of engagement

How journalists and newsrooms alike can use The Listening Post Collective's new website to develop stronger methods of community engagement.

Sam Berkhead | July 13, 2017

How a Chicago radio station connected with a more diverse audience

Engaging with a diverse audience can be difficult and daunting. To reach a broader group, Chicago's WBEZ let underrepresented groups ask the questions that would be the basis for future stories.

Em Okrepkie | June 06, 2017

Newsrooms employ new tactics to connect with audiences

How can news organizations involve their audiences with all aspects of the news production process? Here are some examples of how it's been done.

Kunal Ranjan | May 10, 2017

3 ways newsrooms can regain their readers' trust

With trust in the media at a new low, what can we do to regain readers' trust? The Reynolds Journalism Institute analyzed news readers' reactions to different social media strategies to find the answer.

Sam Berkhead | February 28, 2017

New IJNet Forum offers exclusive jobs, chats and connections

Inside the IJNet Forum, a new Facebook group for our readers to find even more opportunities and discussion around the latest media trends.

Sam Berkhead | January 10, 2017

International news outlets shift their attention to cross-border issues

How news outlets are shifting their international coverage, ProPublica’s audience engagement plans and more in this week's Digital Media Mash Up, produced by the Center for International Media Assistance.

IJNet | January 06, 2017

Why reader engagement and loyalty matter more than clicks

For digital-only news media to survive, it will be increasingly necessary to cultivate relationships with readers, writes former ICFJ Knight Fellow James Breiner.

James Breiner | December 30, 2016

Essential tools for measuring audience metrics and engagement

Want to more effectively measure your audience engagement? Engagement experts recently shared some of the best tools and techniques during an IJNet live chat.

Sam Berkhead | November 02, 2016

Challenges to watch out for when building a news bot

With more news outlets experimenting with chat bots to deliver the news, journalist Eduardo Suarez discusses the challenges behind building Politibot, a bot delivering Spanish-language news via Telegram.

Elyssa Pachico | November 01, 2016

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