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audience engagement

audience engagement

Newsrooms employ new tactics to connect with audiences

How can news organizations involve their audiences with all aspects of the news production process? Here are some examples of how it's been done.

Kunal Ranjan | May 10, 2017

3 ways newsrooms can regain their readers' trust

With trust in the media at a new low, what can we do to regain readers' trust? The Reynolds Journalism Institute analyzed news readers' reactions to different social media strategies to find the answer.

Sam Berkhead | February 28, 2017

New IJNet Forum offers exclusive jobs, chats and connections

Inside the IJNet Forum, a new Facebook group for our readers to find even more opportunities and discussion around the latest media trends.

Sam Berkhead | January 10, 2017

International news outlets shift their attention to cross-border issues

How news outlets are shifting their international coverage, ProPublica’s audience engagement plans and more in this week's Digital Media Mash Up, produced by the Center for International Media Assistance.

IJNet | January 06, 2017

Why reader engagement and loyalty matter more than clicks

For digital-only news media to survive, it will be increasingly necessary to cultivate relationships with readers, writes former ICFJ Knight Fellow James Breiner.

James Breiner | December 30, 2016

Essential tools for measuring audience metrics and engagement

Want to more effectively measure your audience engagement? Engagement experts recently shared some of the best tools and techniques during an IJNet live chat.

Sam Berkhead | November 02, 2016

Challenges to watch out for when building a news bot

With more news outlets experimenting with chat bots to deliver the news, journalist Eduardo Suarez discusses the challenges behind building Politibot, a bot delivering Spanish-language news via Telegram.

Elyssa Pachico | November 01, 2016

IJNet Live: How to engage audiences and build community among readers

Join IJNet for a live chat on Friday, Oct. 21 at 11 a.m. EDT to discuss best practices for engaging audiences and share what has worked for your newsroom.

IJNet | October 11, 2016

How news organizations can keep mobile-first audiences engaged

What's the secret to engaging audiences who always have their smartphone in hand? Paula Poindexter, journalism professor at the University of Texas, offered insight.

Ingrid Cobben | September 29, 2016

Why loyalty and trust are today's key media metrics

As studies reveal that measuring news analytics by users or pageviews might not be as effective as previously thought, the importance of a loyal readership has become even more defined.

James Breiner | September 08, 2016

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