The upcoming election in Ukraine, an analysis of BBC News' digital strategy, metered paywalls and more are found in this week's Digital Media Mash Up, produced by the Center for International Media Assistance.
Here are IJNet's picks from this week's stories:
The blogging battlegrounds of eastern Ukraine
As Ukraine prepares for presidential elections on Sunday, a social media struggle is underway in the country's eastern provinces. (NPR, 5/19)
BBC News should learn lessons from Buzzfeed in digital strategy
BBC News should learn lessons from Buzzfeed to drive a digital presence that is "punching well below its weight," according to a report on the future of its output. (The Guardian, 5/21)
What comes after the metered paywall?
Paywalls have been a "great short-term success for many, but unless the new cash is wisely used to develop new, longer-term revenue streams, the revenue bump will quickly fade," writes Sandy MacLeod, VP of consumer marketing and strategy at The Toronto Star. (Neiman Journalism Lab, 5/20)
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Image CC-licensed on Flickr via iceman9294.
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