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For news outlets, Instagram can be 'restrictive' but remains vital to engagement strategy

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For news outlets, Instagram can be 'restrictive' but remains vital to engagement strategy

IJNet | 08/05/15

Vintage photos on Instagram draw a following, takeaways from World Press Freedom Day and more in this week's Digital Media Mash Up, produced by the Center for International Media Assistance.

Illinois photo editors seek to tap into Instagram’s popularity

Ten months ago, the Chicago Tribune simultaneously launched two accounts on Instagram, the photo-sharing social media platform: one showcasing the work of the paper’s staff photographers and another highlighting old photos from the basement archives.

In less than a year, the staff photography account has attracted a respectable 4,496 followers. But it is the vintage account—the brainchild of Robin Daughtridge, the paper’s director of photography—that has been the surprise hit, with nearly 25,000 followers. (Columbia Journalism Review, 5/5)

Five takeaways from World Press Freedom Day

If anyone needed to be convinced about the importance of press freedom, the events surrounding World Press Freedom Day on May 3 provided ample evidence. Just days before the meeting, Freedom House reported that its annual global press freedom index had suffered the sharpest decline in a decade.

To top it off, WPFD 2015 was celebrated this year on the front lines of what many see as an epic battle for press freedom. Latvia, a small country sandwiched between Russia and the Baltic Sea, is caught in a windstorm of propaganda aimed at Latvia’s Russian speakers. More than a third of Latvia’s population get a daily diet of TV and other media from Russia that, as one Latvian official said at the meeting, “tries to convince Russian speakers that they cannot live together with the rest of us, that they are under threat.” (Center for International Media Assistance, 5/7)

5 tips for making your podcast heard

So you’ve been kicking around the idea of a podcast for a while, only to discover that the men’s shoe store down the street and your aunt Vicky’s knitting circle have both already beat you to iTunes. With hundreds of new podcasts flooding the market (thanks to the likes of Serial), you might have the sneaking suspicion that you’ve arrived late to the podcast party — no matter how truly brilliant your idea for a podcast is. Here are five ways to help you cut through all the noise. (PBS MediaShift, 5/5)

The Washington Post to test new web experience for expanding readership

Following the success of The Washington Post’s new tablet app, first launched on the Amazon Fire tablet last year, The Post will begin testing ways to expand that experience to the web. (The Washington Post, 5/4)

CIMA offers the Mash Up free via email. Sign up here.

Main image CC-licensed by Flickr via Stròlic Furlàn - Davide Gabino.

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