Reporters, editors, publicists and website contributors are invited to attend a workshop on search engine optimization (SEO) from 9 a.m. to 1 p.m. on September 23 in São Paulo.
The course, offered by journalist Klaus Junginger, will teach SEO in the context of news writing and content creation.
The program covers the use of search engines; Google News and meta-tags for websites; search engine results page (SERP), www and URL; optimized content suitable for newspapers and press releases -- using case studies in Brazilian and international online journalism; how to apply this set of techniques in the online newsroom; social networks and organic searches; and how to use LinkedIn for journalists.
Registration is ongoing. The cost is BRL$180 (about US$100).
For more information (in Portuguese), click here.