Language:

NewsU to hold Webinar on Eyetrack, alternative story forms

Date: 1/23/09

The online journalism training Web site NewsU will hold a Webinar on Poynter's EyeTrack study and its application in print and online journalism on January 29. EyeTrack is a series of studies that show researchers what designs, graphics and colors catch readers' attention in both print and online media.

The one-hour Webinar will be held at 2:00 p.m. Eastern time (19:00 GMT) and will cost US$19.95.

By participating in this course, you'll learn:

  • How the form of a story helps readers remember information
  • Differences in the volume of text read, on average, in broadsheet, tabloid and online news
  • The importance of contrast of size, hierarchy and use of color as they relate to photographs, headlines and ads
  • The relative attention given to news and studio photographs
  • Differences between methodical and scanning reading patterns

For more information and to register, click here.