NewsU to hold Webinar on Eyetrack, alternative story forms
Date:
1/23/09
The online journalism training Web site NewsU will hold a Webinar on Poynter's EyeTrack study and its application in print and online journalism on January 29. EyeTrack is a series of studies that show researchers what designs, graphics and colors catch readers' attention in both print and online media.
The one-hour Webinar will be held at 2:00 p.m. Eastern time (19:00 GMT) and will cost US$19.95.
By participating in this course, you'll learn:
- How the form of a story helps readers remember information
- Differences in the volume of text read, on average, in broadsheet, tabloid and online news
- The importance of contrast of size, hierarchy and use of color as they relate to photographs, headlines and ads
- The relative attention given to news and studio photographs
- Differences between methodical and scanning reading patterns
For more information and to register, click here.
