Journalists and others interested in being more effective on social media can register for this course.
Participants will learn basics of analytics terminology; which metrics to look at and what they mean; how to use analytics data to tweak content and headlines; why the same headline doesn’t work everywhere; how to apply the knowledge of metrics to your daily job; and where to go to learn more and keep up with changing metrics programs.
The cost is US$50. Register by Dec. 31 to receive a 25 percent discount.
For more information, click here.