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Measuring Impact

Measuring Impact

How a small news site successfully ran Croatia's first media crowdfunding campaign

In an encouraging sign of the potential for crowdfunding campaigns to support local journalism, an independent Croatian media site attracted hundreds of backers to support their reporting. Here's how they did it.

Lela Vujanić | February 07, 2017

Inside The Washington Post's winning business model

With daily newspapers across the U.S. laying off workers, The Washington Post stands out from the crowd, growing its subscriptions by 145 percent in one year and expanding its staff. Here's how they do it.

James Breiner | January 13, 2017

Why reader engagement and loyalty matter more than clicks

For digital-only news media to survive, it will be increasingly necessary to cultivate relationships with readers, writes former ICFJ Knight Fellow James Breiner.

James Breiner | December 30, 2016

12 ways digital news organizations can generate revenue

How can today's digital media outlets find sustainable sources of revenue? Here are 12 potential revenue sources.

James Breiner | November 18, 2016

Essential tools for measuring audience metrics and engagement

Want to more effectively measure your audience engagement? Engagement experts recently shared some of the best tools and techniques during an IJNet live chat.

Sam Berkhead | November 02, 2016

Solutions journalism: What you need to know to get started

What is solutions journalism—and how can today's journalists weave more solutions-based narratives into their reporting? Here are some resources to help.

IJNet | October 03, 2016

How Pakistan’s Express Tribune reported its biggest online project

The "For Peshawar" project commemorates the first anniversary of a terrorist attack that killed 147 people at a Pakistani army school.

Sara Olstad | September 16, 2016

Why loyalty and trust are today's key media metrics

As studies reveal that measuring news analytics by users or pageviews might not be as effective as previously thought, the importance of a loyal readership has become even more defined.

James Breiner | September 08, 2016

How audience inclusion in key journalistic decisions can increase engagement

Why Hearken, a new platform for journalists to connect with their audiences, is betting that readers will determine the future of news.

Zainab Imam | September 07, 2016

Five ways journalists can engage their audiences in storytelling

There's more to audience engagement than counting the number of retweets or monitoring a comments section. Here's a few ideas for how journalists can better involve their audience in storytelling. 

Clothilde Goujard | July 25, 2016

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