Trushar Barot discusses Snapchat's new Discover feature, other examples of newsrooms using chat apps around the world, and how analytics fit in to these experiments.
Readers are more likely to find your stories by clicking a link from social media than by visiting your homepage. Here's how to find out more about who is reaching your content via Facebook and Twitter.
Pageviews, unique visitors and demographics are the Google Analytics basics, but there are less commonly tracked metrics journalists can use to find meaning behind the numbers.
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