Measuring Impact

Measuring Impact

Snapchat Discover prompts newsrooms to think mobile-first

Trushar Barot discusses Snapchat's new Discover feature, other examples of newsrooms using chat apps around the world, and how analytics fit in to these experiments. 

Natasha Tynes | February 05, 2015

Measure social media impact with Facebook Insights and TweetReach

Readers are more likely to find your stories by clicking a link from social media than by visiting your homepage. Here's how to find out more about who is reaching your content via Facebook and Twitter.

Margaret Looney | April 22, 2013

Finding the metrics worth measuring in Google Analytics

Pageviews, unique visitors and demographics are the Google Analytics basics, but there are less commonly tracked metrics journalists can use to find meaning behind the numbers.

Margaret Looney | April 11, 2013