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Measuring Impact

Measuring Impact

How Pakistan’s Express Tribune reported its biggest online project

The "For Peshawar" project commemorates the first anniversary of a terrorist attack that killed 147 people at a Pakistani army school.

Sara Olstad | September 16, 2016

Why loyalty and trust are today's key media metrics

As studies reveal that measuring news analytics by users or pageviews might not be as effective as previously thought, the importance of a loyal readership has become even more defined.

James Breiner | September 08, 2016

How audience inclusion in key journalistic decisions can increase engagement

Why Hearken, a new platform for journalists to connect with their audiences, is betting that readers will determine the future of news.

Zainab Imam | September 07, 2016

Five ways journalists can engage their audiences in storytelling

There's more to audience engagement than counting the number of retweets or monitoring a comments section. Here's a few ideas for how journalists can better involve their audience in storytelling. 

Clothilde Goujard | July 25, 2016

Distributed content, ad blocking, audience revenue stand out in WAN-IFRA report

WAN-IFRA's annual World Press Trends report examines the complex, interwoven landscape of today's news industry, offering guidance for news outlets looking for a more effective revenue model.

Dena Levitz | July 11, 2016

Three ways to improve coverage of water and sanitation

What do journalists need to know before tackling water and sanitation topics in their country? A recent ICFJ, Code for Africa and World Bank webinar offered guidance.

Samantha Juster | May 19, 2016

Investigative news sites redefine the journalistic business model

Increasingly, "watchdog" investigative news sites are defying conventions of the journalistic business model by building strong, loyal reader bases willing to pay for their news.

James Breiner | May 02, 2016

The Listening Post uses GroundSource to reach users ‘in one fell swoop’

Using GroundSource, a phone-based messaging platform, New Orleans' The Listening Post has created a two-way dialogue with its listeners to more closely engage with the communities it serves.

Dena Levitz | April 20, 2016

Dodgy Doctors tool claims new successes in Kenya

Thanks to a data-driven tool from Code for Africa and Kenya's The Star, Kenyan citizens have a way to protect themselves from fake doctors — and government policy is changing as a result.

Catherine Gicheru | March 22, 2016

Washington Post digital chief encourages news outlets to embrace social, mobile news

At the Digital Journalism Conference in Huesca, Spain, Emilio Garcia-Ruiz of The Washington Post stressed the need for news outlets to embrace technology and social media in order to survive.

James Breiner | March 14, 2016

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