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Community Engagement

Community Engagement

Measuring the analytics that really matter for journalists

Forget unique visitors and page views. Focus on measuring engagement and loyalty to get a real idea of how your audience feels about your content.

James Breiner | December 23, 2013

Media literacy in the digital age

A new report examines efforts to teach citizens to not only understand the messages they encounter, but to become better content creators.

Jessica Weiss | December 03, 2013

Women in India use mobile news service to report incidents of rape

A community news outlet is giving a voice to victims of rape in a country where that crime is often swept under the rug.

Margaret Looney | November 27, 2013

To know your audience, you have to speak their language

To tap into the subtle differences in ethnic groups, journalists must understand their audience's aspirations, passions, fears, culture and language.

James Breiner | October 29, 2013

Guardian editor: Digital news is a "fundamental redrawing of journalists’ relationship with audience"

Why going digital isn't just an upgrade, what works when teaching media entrepreneurship, a Twitter news service and more are found in this week's Digital Media Mash Up, produced by the Center for International Media Assistance (CIMA).

IJNet | October 11, 2013

Three tips for bringing a fresh perspective to your reporting

Whether you've been covering the same beat for years or are reporting on your hometown for the first time, it’s possible to miss a great story because you're too close to your subject.

Antigone Barton | September 26, 2013

Tapping into sources of news in remote communities

Babatunde Akpeji is helping citizen journalists in the Niger Delta region bring their health coverage to Nigeria's mainstream news outlets.

Antigone Barton | August 06, 2013

Lessons for journalism from a nonprofit's social engagement campaign

Newsrooms that want to take community engagement to the next level can learn from World Pulse's "Girls Transform the World" campaign.

Jessica Weiss | August 05, 2013

Editor: 'Our advantage comes from the good content generated by our users'

IJNet talks with the editor of Indonesia's Kompasiana website, which has 2,000 contributors who publish 800 articles daily.

Jessica Weiss | July 19, 2013

Engage your audience with news games

Journalists who follow the adage "Show, don't tell" have a powerful but underused tool at their disposal: news games.

Margaret Looney | July 18, 2013

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