Business of Journalism

Business of Journalism

Expert comments on the future of news delivery in Latin America

In a changing media landscape -- and one in which more and more newspapers are closing their doors everyday -- journalists are left wondering what the future of news delivery might be, and what to be doing to prepare.

Monica | March 05, 2009

Ways To Market Your Newspaper

Marketing means selling your dream to others. So you can't be shy when it comes to talking about your newspaper. That's where advertising comes in. At a start-up or struggling newspaper, the best tool for advertising is frequently your own newspaper. Advertising yourself in the pages of your own newspaper does two things: (1) It gets your message to lots of people (2) It demonstrates that you have confidence in your own product. As an added benefit, you can afford it.

Cesar Miquel | June 27, 2008

Kindling the Copy Editor's Flame

Working on a copy desk or anywhere in a newsroom should be fun. Copy editors should feel energized by their work. They should look forward to going to work every day.

Steve Buttry | June 27, 2008

Kindling the Flame for Newsroom Executives

Journalists should feel energized by their work. They should look forward to going to work every day. The top editors play a crucial role in setting the tone that makes a newsroom an exciting, fun place to work.

Steve Buttry | June 27, 2008

Helping Reporters Improve Stories

Each reporter is different and each story is different. None of these techniques will work in every situation or with every reporter. Gauge the needs and personalities of your staff and try these techniques as you think they fit the situations and people. Remember that you are working not just to improve the story at hand, but future stories as well.

Steve Buttry | June 27, 2008

Helping your staff: Some management principles

Newspaper and broadcast station managers frequently complain that they haven’t had any training in how to be a manager. Like other professionals, Pacific Island journalists are usually promoted into management based on their skills in their other jobs. But being a good reporter doesn’t make you a good manager. This supplement offers help.

Lisa Schnellinger | June 27, 2008

Basic Tenets of Management

Here are some basic tenets of management as practiced in the Editorial Division at the Daily Press. This list is by no means exhaustive or all-inclusive. But it provides enough rudimentary hints to get you through just about anything you'll face as a manager. And if you don't find something here that helps, fall back on common sense. In all things, it should prevail.

Will Corbin | June 27, 2008

How to Manage People

Here are some basic management tips courtesy of Pam D'Angelo, freelance reporter and media trainer.

Cesar Miquel | June 27, 2008

Newspaper Next 2.0

A project of the American Press Institute | June 27, 2008