Languages

Analytics

Analytics

Why news sites should re-think the importance of clicks

Media economics expert Robert Picard recently spoke on the overstated role that website analytics play in news sites' business models — and how we can rethink this.

James Breiner | November 22, 2017

Adaptation, A/B testing and analytics: How BuzzFeed optimizes the news for its audience

Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.

Shan Wang, Nieman Lab | September 19, 2017

Why loyalty and trust are today's key media metrics

As studies reveal that measuring news analytics by users or pageviews might not be as effective as previously thought, the importance of a loyal readership has become even more defined.

James Breiner | September 08, 2016

A look back at this year's biggest advances in analytics

Throughout 2015, the ways in which we publish and share content changed dramatically — as did the ways in which we measure our content's success.

Alexandra Kanik | December 23, 2015

Examining the role of engagement editor across five newsrooms

Engagement editors are critical as new publishing platforms pop up, the ability for users to interact with media outlets increases, and the metrics that measure content popularity become more sophisticated.

Elia Powers | September 09, 2015

Lifestyle publisher Thrillist offers two key elements to growing your media brand

Editor-in-Chief Adam Rich explained how the outlet relied heavily on email outreach and data to grow from a single site in California to having sites across more than 40 U.S. cities. 

Dena Levitz | August 31, 2015

Five ways for nonprofit news outlets to measure success without analytics

If you're trying to move past the clicks, here are five indicators of success that are more useful for nonprofit publications. 

Alex Stonehill | August 13, 2015

How mobile metrics fall short for news outlets and advertisers

Measuring Internet traffic is no simple matter, but metrics are important for advertisers to determine how much they'll pay for their messages to appear in a digital publication.

James Breiner | July 13, 2015

Snapchat Discover prompts newsrooms to think mobile-first

Trushar Barot discusses Snapchat's new Discover feature, other examples of newsrooms using chat apps around the world, and how analytics fit in to these experiments. 

Natasha Tynes | February 05, 2015

Measure social media impact with Facebook Insights and TweetReach

Readers are more likely to find your stories by clicking a link from social media than by visiting your homepage. Here's how to find out more about who is reaching your content via Facebook and Twitter.

Margaret Looney | April 22, 2013