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Looking beyond Facebook, BuzzFeed turns to new business models

The Facebook-Google duopoly has become an intractable problem for media companies today. BuzzFeed thinks more diversified revenue streams are a partial solution.

Ricardo Bilton | December 13, 2017

Adaptation, A/B testing and analytics: How BuzzFeed optimizes the news for its audience

Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.

Shan Wang | September 19, 2017