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audience building

audience building

How Spain's Público redefined its strategy and grew its audience by 40 percent

If audiences aren't reading it, why keep writing it? The Spanish news site Público adopted this mindset when rethinking their editorial strategy — and grew their audience by 40 percent in the process.

Maite Fernandez | January 04, 2018

Adaptation, A/B testing and analytics: How BuzzFeed optimizes the news for its audience

Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.

Shan Wang, Nieman Lab | September 19, 2017