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impacto

How to introduce impact tracking to your newsroom

Readers want to pay for news that has an impact, but how do you track and share this information? ICFJ Knight Fellow Pedro Burgos shares advice alongside the launch of a new impact-tracking tool.

Pedro Burgos | April 10, 2018

How a local newsroom in Brazil learned to track its impact

This digital-first, Brazilian newsroom uses an impact-tracking tool designed by ICFJ Knight Fellow Pedro Burgos to gain a more accurate and meaningful measure of impact beyond the number of clicks. 

Sam Berkhead | February 26, 2018