Virtual reality in journalism is growing in popularity as an immersive new tool. But it's important to remember that while VR can enhance a story, a narrative is still critical to successfully tell a story in VR.
Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.
“The impact we’ve made has been noticeable on people in powerful positions, whether it’s politicians or mainstream media. We’ve opened them up, to see that you can’t ignore this, and that’s a good first step.”