Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.
Countries like India have huge numbers of low-literate internet users. So why are newsrooms so focused on feeding them entertainment coverage, rather than telling news stories in a more attractive, visual way?
With daily newspapers across the U.S. laying off workers, The Washington Post stands out from the crowd, growing its subscriptions by 145 percent in one year and expanding its staff. Here's how they do it.