In a country where the 10 most popular languages are all spoken by at least 25 million people, creating content that’s relevant to everyone is a tall order — which is why the BBC World Service needs some help.
“The impact we’ve made has been noticeable on people in powerful positions, whether it’s politicians or mainstream media. We’ve opened them up, to see that you can’t ignore this, and that’s a good first step.”
Countries like India have huge numbers of low-literate internet users. So why are newsrooms so focused on feeding them entertainment coverage, rather than telling news stories in a more attractive, visual way?