Not every crowdfunding effort is going to meet its goals. That's why it's key for media entrepreneurs to be able to reflect on what could've been done differently, as did Venezuelan news site Efecto Cocuyo.
La Silla Vacia was one of the pioneers of crowdfunding journalism in Latin America. Over multiple campaigns, they've learned what works best (and what doesn't) when asking an online audience to fund journalism.
In an encouraging sign of the potential for crowdfunding campaigns to support local journalism, an independent Croatian media site attracted hundreds of backers to support their reporting. Here's how they did it.