Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.
“The impact we’ve made has been noticeable on people in powerful positions, whether it’s politicians or mainstream media. We’ve opened them up, to see that you can’t ignore this, and that’s a good first step.”
For journalists using Facebook for their work, taking the proper security measures is key. This new guide from the European Journalism Centre and the Facebook Journalism Project outlines what you need to know.