Countries like India have huge numbers of low-literate internet users. So why are newsrooms so focused on feeding them entertainment coverage, rather than telling news stories in a more attractive, visual way?
Not every crowdfunding effort is going to meet its goals. That's why it's key for media entrepreneurs to be able to reflect on what could've been done differently, as did Venezuelan news site Efecto Cocuyo.
La Silla Vacia was one of the pioneers of crowdfunding journalism in Latin America. Over multiple campaigns, they've learned what works best (and what doesn't) when asking an online audience to fund journalism.