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Tumblr drives major traffic for news site Mic

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Tumblr drives major traffic for news site Mic

IJNet | February 20, 2015

How Mic uses Tumblr to generate traffic, Twitter launches Tweetdeck Teams, freelancers face a tough market and more in this week's Digital Media Mash Up, produced by the Center for International Media Assistance.

How Mic turned Tumblr into a big-traffic driver

A little more than a year ago, Mic (then still known as PolicyMic) had just a few hundred followers on Tumblr and was doing nothing but reblogging posts from other accounts. Today, Mic’s Tumblr has nearly 100,000 followers and the referrals it generates constitute 5 percent of Mic’s total monthly traffic. (Digiday, 2/18)

Twitter introduces TweetDeck Teams to make managing accounts easier

TweetDeck launched a new feature for power users and brands on Tuesday called TweetDeck Teams. In a blog postTwitter described it as a "simple way to share access to your account without sharing passwords." (Mashable, 2/17)

New survey reveals everything you think about freelancing is true

Freelance reporters face a double-edged sword. Media outlets’ massive staff cuts have led many to bemoan newsrooms’ reduced capacity for investigative journalism. Despite this perceived decrease in supply, it’s harder than ever for freelancers to fill that hole — or at least do so and make a living. (CJR, 2/17)

Google looks to break into China with a new YouTube channel

Google wants into China—one way or another. The internet giant just launched a new Chinese-language YouTube channel to educate Chinese programmers on the ins and outs of various Google technologies, such as its Android mobile operating system and Compute Engine cloud computing service. The channel includes both new content and videos from Google’s English-language channel subtitled with Simplified Chinese captions. (Wired, 2/17)

CIMA offers the Mash Up free via email. Sign up here.

Main image CC-licensed by Scott Beale.

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