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How an algorithm can decide what news you read online

How an algorithm can decide what news you read online

Rachel Wise, Reynolds Journalism Institute | June 02, 2017

The Swedish newspaper Svenska Dagbladet developed an algorithm guided partially by editors and partially by reader preferences that delivers a personalized home page for each website visitor. Editor-in-chief Fredric Karén credits the technology with a significant boost in online traffic and digital subscriptions.

Reporting by Lily Oppenheimer, Rachel Wise and Jessica King.

The Reynolds Journalism Institute’s Futures Lab video update features fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos. You can also sign up to receive email notifications of each new episode.

Main image CC-licensed by Flickr via Japanexperterna.se

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