A bespectacled editor stares into the camera and poses a question: “Since only 27 percent of decision makers in European newsrooms are women, do you ever wonder how that affects the narrative about current events?”
NewsMavens.com, launched in October 2017, hopes to shed light on that and other issues that sound eerily familiar to women struggling for equity in newsrooms around the globe.
In the brief video, the speaker, Zuzanna Ziomecka of Poland, describes an experiment where solely women journalists curate news.
The content could provide insight into compelling questions such as:
Would a news agenda created entirely by women differ from the standard mass media narrative?
With men making the bulk of editorial decisions, how can we tell if gender has an impact on news?
Does gender imbalance in newsroom management affect how the story of modern Europe is being told today?
“As long as we don’t know the answers to these questions, what motivation does the news industry have to tackle its gender balance problem? We need to start by building a solid justification for change,” said Ziomecka, NewsMavens’ founder and editor-in-chief.
Her newspaper, Poland’s Gazeta Wyborcza, is spearheading NewsMavens with a boost from Google’s Digital News Initiative Fund (DNI).
So far, the website has contributors from 12 European news outlets; the goal is 30, representing all EU countries. Stories are posted daily, Monday through Friday, with female freelancers producing a weekend edition on major issues and events with editorial comment.
NewsMavens’ content is shared via dedicated social media channels, newsletters and promotions from participating news partners.
All story recommendations are filed in English with links to take users to the original copy. A Google Translate button is placed next to article links for quick access to a translated version.
Ziomecka already sees noteworthy trends emerging.
“Our first months of publishing show that, on average, women journalists pay attention to issues that are beyond the field of vision of many decision makers in mainstream news outlets,” she said. “Article recommendations for NewsMavens are full of non-frontpage news concerning the down-to-earth, daily struggles of ordinary people.”
Ziomecka highlighted the following postings:
If it succeeds in Europe, NewsMavens could serve as a model for other regions of the world. American media, for instance, also lacks gender equity.
A 2017 study by the Women’s Media Center (WMC), co-founded by Gloria Steinem, found that “men still dominate media across all platforms – television, newspapers, online and wires” in the United States. TV’s gender gap was most glaring. Men report 75 percent of broadcast news; women 25 percent. The study also found that “men produce most stories on sports, weather, crime and justice. Women’s bylines are largely on lifestyle, health and education news.”
In the report’s introduction, WMC president Julie Burton noted, “Women are not equal partners in telling the story, nor are they equal partners in sourcing and interpreting what and who is important in the story.”
She urges male executives to expand the talent pool and “develop a more concerted and perhaps, radical strategy for equally sharing power with women.”
Ziomecka was running a weekly supplement at Gazeta Wyborcza that focuses on women’s issues when the idea for NewsMavens took hold. “I was tasked with applying to Google’s DNI Fund with a gender equality concept. The question we asked ourselves, ‘What would we like to learn?’
“The answer was simple: We wanted to know what would happen to the current affairs narrative if only women chose the news,” she explained.
Ziomecka points out that while there have been numerous instances of male-dominated or exclusively male news organizations in Europe, there has never been one made up entirely of women. NewsMavens has put a crack in that ceiling.
In the early stages of NewsMavens, contributing media outlets include: The Irish Times, MicroMega (Italy), Der Standard (Austria), Nepszava (Hungary), Eesti Ekspres (Esonia), De Standaard (Belgium), WikiTribune (UK), Deine Korrespondentin (Germany), Dennik (Slovakia), and TOK FM (Poland). Freelancers from other countries also contribute stories.
Main image CC-licensed by Flickr via WOCinTech Chat.