Are women in your region interested in the news?
For the past two decades, British news editors have been puzzled by the lagging number of women reading daily newspapers – measured at 41% of women in the period October 2007 to March 2008, according to Editors Weblog. A few years ago, Peter Preston of the Guardian newspaper asked, "Where have all the women gone?"
In response, targeted advertising and marketing campaigns have attempted to lure female readers, as has “female-friendly” content, according to British copy-editor Andrew Higton. Papers also have “attempt[ed] to make [news] more visually appealing to the female market,” according to Editors Weblog.
In your opinion, are female readers in your country as interested in the news as men? If not, do you think news organizations should make concerted efforts to appeal to female readers? What would such efforts entail?
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