In an era when every week brings a new "next big thing," journalists and news companies need advice about which new tools and trends matter--and which ones to ignore.
Media executives and journalists from innovative companies gave their advice about trends worth watching at a recent Digital Capital Week event. News sites USA Today and The Atlantic and Web startups Tech Cocktail and Curbed Network discussed what’s on the horizon at the Innovations in Media session, which IJNet attended.
Here are three areas where the panelists see new trends emerging:
Look for more news organizations to hold live events to generate revenue. The Atlantic plans to hold events in the vein of the Aspen Ideas Festival or the Washington Ideas Forum, said contributing editor Zvika Krieger.
These events often echo an outlet’s editorial niche. For instance, Zach Davis, marketing director for Tech Cocktail, a media company for entrepreneurs, said the site sells tickets for events profiling tech startups.
In an effort to “compete for the eyeballs across the Web,” USA Today general manager of personal technology, Jeremy Teres, said the next trend for content is to offer better tools for user contributions so anyone can more easily upload their own stories or videos.
And the need for journalists to promote their content and encourage others to share is here to stay. “It’s not about SEO (search engine optimization) anymore. It’s about sharing,” Teres said. “It has to be part of our DNA going forward.”
The emphasis isn't necessarily on the homepage anymore, but rather on individual posts. “They rise and fall on their own merit,” Krieger said. “Each individual post is like its own homepage.”
Panelists said they’ll be keeping an eye on these innovative media companies and sites:
Mobile news app Circa – Perfect for browsing news on the go, the iPhone app aggregates news blurbs with a slick design.
- iPad news app The Daily – This national news publication is suited exclusively for touch-screen platforms.
Photo by Margy Looney