How to stay impartial during interviews


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Our job is to inform the public debate, not direct it. We are there to uncover facts, not plant them. Our role as journalists is to unearth information, prepare it and display it for the benefit of the audience. We are not there to manipulate, force or fabricate. So what are the essential attitudes needed when going out on a story?

I wrote this training module following an experience in the Caucasus when a young journalist interviewed me. I thought the interview was going to be about the course I was running. Within minutes it was clear that the reporter had only one question in mind. She wanted to know what I thought of her country’s media, and she kept repeating the question, clearly eager to hear the answer that she wanted to hear.

It reminded me of the many times I have gone out on a story with an end result in mind. Like all journalists, I always wanted my story to run, either in print when I was a newspaper journalist, or in the bulletins and current affairs shows when I was a radio and TV correspondent. I also wanted it to be hard-hitting, insightful, memorable and – let’s be honest – to win me praise.

Looking back, and with the Caucasus interview in mind, here are a few thoughts on how to make sure journalism relates to reality and not our own idea of how a situation should play out.

1. Retain an open mind. It’s fine to set off on an interview having done your research and with one burning question in your mind. In fact, not to do so could be seen as sloppy and could leave you open to manipulation. However you need to retain an open mind and be prepared for the unexpected. It may be that there is a stronger line of questioning than the one you had thought of as you set off for the interview. You will probably not spot that opportunity if you are working to a set script and have an end result in mind.

Be prepared to leave your script behind and retain an open mind

2. Don't force an issue. Some journalists misinterpret resistance to questioning to be a form of admission of guilt, and that if the interviewee refuses to answer, or avoids the question, they have something to hide. It might not mean that. It could mean that it was a bad question not relevant to the topic. It could also mean that the person you are interviewing genuinely doesn’t have an answer or opinion. It could mean that you don’t understand the complexity of the issues being discussed. Press too hard at times like these and you could end up looking silly and damage the integrity of the media organisation you represent.

Confrontation is not necessarily a sign of good journalism - just because you get a reaction doesn't mean you have made a good point

3. Be firm but fair. You can be rigorous and robust in your interviewing and remain fair. Your job is to unearth facts that had it not been for you the world would never have known. You probably won’t achieve this with a shouting match and a standoff. It will need clear questioning and sensible interpretation of the answers. Your role is not to appear smart and score points against the interviewee. Your role is to inform the public debate so that the audience can make educated choices. Be prepared to back down if you have asked a question that is clearly irrelevant and off topic. Be prepared to admit when you are wrong or when you are still learning. Be prepared to acknowledge a good point if the interviewee offers an plausible explanation.

Your role is not score points against the interviewee.

Remember to always challenge yourself more than you challenge the interviewee. If not, you will appear arrogant and lacking in objectivity and impartiality. Interviews are a two-way conversation, not one-way. One-way interviews with a predetermined end result are rarely more than rants and fitting only to those media organizations that have vested interests controlling the editorial agenda.

IJNet's partner, Media Helping Media (MHM) is a training information site that provides free media resources for journalists working in transition states, post-conflict countries and areas where freedom of expression and media freedom is under threat. The complete article is translated in full into IJNet's six other languages with permission from Media Helping Media.

Journalists Are Only Human

I feel many journalist could benefit much from this article. It is difficult for many to restrain from manipulation or input through personal emotional involvement. Journalists are after all human beings, so mistake should made too. The only mistake is not to learn from those mistakes. So setting your goals is extremely important. Especially point number two "Don't force an issue" is essential in my opinion. However pride can get in the way and in a really bad manner. --Makito Ochi. Best Regards.

Being a human being, it is

Being a human being, it is very difficult to be ethically neutral! Very well written! I learned a lot from this.

Mohammed Alauddin Hubert H. Humphrey Fellow Walter Cronkite School of Journalism

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