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How podcast Serial increased listeners' appetite for audio

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How podcast Serial increased listeners' appetite for audio

IJNet | 17/04/15

How podcasts are expanding audio's distribution model, the Malaysian parliament gives the government permission to censor online news and more in this week's Digital Media Mash Up, produced by the Center for International Media Assistance.

The 'Serial' effect: programmers ramping up on podcasts

Adnan Syed still might be in prison, but his story is altering the trajectory of an industry. Serial, Sarah Koenig and Julie Snyder's 12-part podcast about a Baltimore teen's murder and her ex-boyfriend Syed, who is serving a life sentence after a flimsy conviction, has inspired a newfound appetite for public radio's digital delivery that is prompting surging downloads across the board. The boom comes at a time when models for distribution, marketing and moneymaking in the audio media space are evolving for the old guard. (The Hollywood Reporter, 4/13)

Malaysia extends sedition law to allow online censorship

Malaysia's parliament on Friday approved amendments to the country's sedition law, giving the government broad new powers to censor online media, according to news reports. The Committee to Protect Journalists condemns the legislative amendments and calls on the government to stop using the law to threaten and persecute independent journalists. (Committee to Protect Journalists, 4/13)

Facebook-Times partnership affirmed by magazine editor Jake Silverstein

The New York Times has kept mum about a March 23 report in its pages that suggested that the Times, among other news organizations, was in talks with Facebook about hosting some of its journalism on the social media platform.

"The Times and Facebook are moving closer to a firm deal, one person said," according to the triple-bylined report. The Times officially declined comment—to its own reporters—about the story. (Capital New York, 4/14)

What USA Today Sports learned covering the Final Four on Periscope and Snapchat

There’s no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in and what to do with them. At USA Today Sports, where I work, two platforms we’re trying to better understand and implement into our strategies are Snapchat and Periscope. The latter launched just two weeks ago, right before college basketball’s Final Four.

I ventured to Indianapolis intent on both bringing the event to our followers on Snapchat and building a follower base from scratch on Periscope. As someone who already uses Snapchat regularly, the challenge for me wasn’t in learning how to use it, but in experimenting with the USA Today Sports account to make it as engaging and dynamic as possible. Periscope, on the other hand, was entirely new to me. (, USA Today Sports social media editor, Nieman Lab, 4/13)

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Main image CC-licensed by Flickr via ozono555.

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